Posts Tagged ‘Google Analytics’

Event tracking available in Google Analytics

Tuesday, June 16th, 2009

In a recent entry on the Google Analytics blog, Nick Mihailovski published that GA now offers event tracking. After doing some setup like adding categories to your GA account, this works by simply calling the Javascript function _trackEvent:

trackEvent(category, action, optional_label, optional_value)

Since this can be called in any context, it allows you track something standard as downloads, but for example also whether your fancy drop down menu is actually used.

For details about this, see the documentation on google code or a tutorial. Actually the mentioned tutorial is from 2007 – at this time the functionality wasn’t available to all accounts. It should still be valid though.

Google Analytics API coming soon?

Friday, November 21st, 2008

Google announced on their blog that a data export API is currently in private beta. Hopefully it will be public soon. This will boost a lot of new applications which will help to analyse the GA data.

To get an impression what can be done with an API, look at Nicolas Lierman’s pictures showing the traffic on his site. I can imagine that based on the new API, more and especially interactive visualisation like this will occur.